Google Ad Grant Management
Unlock incredible advertising.
Work with our Ad Grant specialist to unlock £90,000 in Google advertising credit per year.
See how we manage the Google Ad Grant.
Most charities either don't know it exists or can't make it work. This is how we change that.
Process
From application to results, we handle everything.
A proven process built around the Grant's rules and your charity's goals. No jargon, no guesswork. Just free advertising that actually works.
1. Eligibility & application
We check your charity qualifies, register you with Google for Nonprofits, and handle the full application, including any back-and-forth with Google.
2. Campaign setup
We build your campaign structure from scratch. Keywords, ad copy, landing pages, conversion tracking, all aligned to what your charity actually needs people to do.
3. Optimisation
Every month we review performance, adjust bids and keywords, write new ad variations, and make sure you stay compliant with Google's Grant requirements.
4. Reporting
You get a clear, jargon-free monthly report showing exactly what your Grant delivered: clicks, impressions, and actions taken on your site.
I manage the Grant myself
- Spending less than the £7,500 allowance
- Grant suspended or at risk
- Wrong keywords attracting the wrong people
- No time to optimise every month
- Not sure if it's actually working
I work with Vault 5
- Full £7,500 allowance managed and spent
- Always compliant, never at risk of suspension
- Keywords matched to your real supporters
- Optimised every single month without you lifting a finger
- Monthly report showing exactly what it delivered
£90,000 a year that most charities leave unclaimed
Every registered UK charity qualifies. Most haven't applied. We handle the entire process from first application to ongoing management so you never leave free advertising on the table.
Included in every package, not charged as an extra
The Ad Grant isn't a bolt-on. It's built into every Vault 5 package because we believe every charity should be using it. No separate fee, no extra invoice.
How we compare
Google Ad Grant management that actually delivers.
See how Vault 5's Grant management compares with doing it yourself or working with a general digital agency.
| What you get | Vault 5 | Typical agency | DIY |
|---|---|---|---|
| Full application handled | Included | Sometimes | Your problem |
| Monthly campaign optimisation | Included | Often extra | If you have time |
| Compliance monitoring | Every month | Varies | Easy to miss |
| Charity-specific keyword strategy | Built around your mission | Generic approach | Guesswork |
| Full £7,500 allowance utilised | Targeted every month | Not guaranteed | Rarely achieved |
| Jargon-free monthly reporting | Included | Varies | None |
| One team that knows your charity | Yes | Project-by-project | N/A |
Josh, Co-founder, Vault 5 Digital
I had no idea this existed when first starting out. We were paying for Google ads we didn't need to pay for. That's why this is in every single package, because no charity should be missing out on it.
Find out if your charity qualifies.
Answer a few quick questions and we'll check your charity against Google's requirements — completely free, no obligation.
- Takes about two minutes to complete
- We'll review your charity number and digital setup
- Personalised result within 1 working day
- Includes what your grant could deliver for your cause
- 1Your charity
- 2Digital presence
- 3Your details