The Vault 5 Blog
Practical guidance on Google Ad Grants, websites, video, and charity marketing — from people who work in the sector every day.
26 June 2026 · 4 min read
If someone offered your charity £90,000 every single year with no strings attached, you wouldn’t walk away. Yet, thousands of UK charities are effectively doing exactly that by ignoring the Google Ad Grant.
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19 June 2026 · 6 min read
Every time a potential supporter clicks your "Donate" button, they are making a choice to trust you with their hard-earned money. They’ve seen your impact, they believe in your mission, and they are ready to help.
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17 June 2026 · 6 min read
In the world of UK charities, we often talk about "reaching everyone." It’s a core part of the mission for any organization working in social care, mental health, or community support. But as we move through 2026, there is one place where many charities are still unintentionally closing their doors: their own websites.
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16 June 2026 · 5 min read
For most UK charities, the challenge isn’t finding a story to tell, it’s finding the right way to tell it. Every day, your team sees life-changing moments, from a child receiving specialist support to a community coming together to save a local landmark.
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15 June 2026 · 6 min read
For years, the formula for charity digital marketing felt relatively stable: you’d write a blog post about your cause, pepper it with relevant keywords, and hope to land on the first page of Google. If you did, the clicks, and the donors, followed.
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12 June 2026 · 6 min read
If someone told you there was a £90,000 annual marketing budget waiting for your charity, no strings attached, you’d probably ask where to sign. Yet, for thousands of registered charities across the UK, that exact pot of money sits untouched every single year.
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12 June 2026 · 5 min read
If you’re running a charity, you already know the "social media guilt." It’s that nagging feeling when you realise your last Instagram post was three weeks ago, or your Facebook page looks like a ghost town despite the incredible work your team is doing every single day. You want to be seen.
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12 June 2026 · 5 min read
You know exactly what your charity does. You see the late nights, the breakthrough moments with beneficiaries, and the quiet victories that happen in your community every single day.
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12 June 2026 · 5 min read
Your Website is Your Charity’s Digital Front Door For many supporters, your website is the first place they meet your charity. Before they donate, volunteer, or get in touch, they look at your site to decide whether you feel trustworthy, active, and well run.
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